absolutely intercultural 92 +++ 4C International +++ Debbie Swallow +++ Visit Denmark +++

4c Model of Business Comm

Welcome to show number 92 of Absolutely Intercultural. The podcast which brings you news and views, hints and tips about cross-cultural communication. My name’s Anne Fox and this show is coming to you from Denmark. My main guest today is Debbie Swallow in the UK who has a lovely way of explaining how she first became aware of cross-cultural issues when everything she had learned in business school became ‘seasick’ when she tried to transfer it to Finland.

absolutely English:
Over the years we have talked to many experts about various aspects of intercultural communication but one thing I hadn’t thought about before was how you get into this line of work. Debbie Swallow, based in the south of England, helps people improve their presentations for international audiences but finds it much easier to sell her services to non-English speaking clients than native speakers who tend to have the attitude ‘well everybody speaks English don’t they?’ So let’s hear how Debbie started in the business. After revealing how she started in the business Debbie talks about how difficult it is to sell inter-cultural training in English speaking contexts.

absolutely outrageous:
This next piece is bound to upset some of you. It certainly upset a great many people in Denmark. What you’re about to hear is the audio track from a You Tube video. All I will say for now is that although this story sounds authentic, it is completely fake. The challenge for you is to decide what the purpose of putting such a story up on You Tube would be.

The reason this video caused such discussion is that it was made by the official Danish tourist organisation, Visit Denmark, and was meant to attract foreigners to take a holiday in Denmark. Many people argued that it was a completely misleading and offensive portrait of Denmark while others argued that this viral video had been a clever and innovative marketing ploy, witness that I am re-distributing it here. My own view is that this video must be extremely offensive and off-putting to many cultures around the world.

It is certainly a challenge to represent a country’s culture avoiding the usual clichés about sandy beaches and good food but I somehow don’t think this was a good alternative. Why not be constructive and suggest ways in which your own country’s culture could be portrayed while avoiding the clichés as a comment to this post?

absolutely presentable:
In our final piece we re-join Debbie Swallow of  4c International Ltd and hear how she helps people tailor their presentations for different audiences. I guarantee that you won’t get any tips on voice projection or making better powerpoint slides. Instead, listen out for the 10 factors to take account of when you are making a presentation to an audience from a different culture.

The next show will be coming to you from Laurent Borgmann in Germany on the second of October when he will be bringing you the final report from the Euromed Bloggers meeting in Luxemburg so stay tuned!

So long…stay tuned!

The host of this show is: Anne Fox
Editor: Dino Nogarole

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